My Writing
Please find below a few examples of some of my writing.
Social
Over the last few years, the bulk of my writing has been long-form digital content. However, between my own social media and past agency experience, I still enjoy crafting conceptual copy.
Blogs
Aspire luxury magazine
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Who are they?
ASPIRE is an online magazine and a destination for luxury enthusiasts across Africa as well as in the diaspora. Their goal is to provide an online platform for authentic, homegrown and international luxury brands while engaging an aspirational and affluent audience.
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The Brief
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To write a blog to that not only showcases the beauty of a luxury destination on the African content but also entices ASPIRE Luxury Magazine’s target audience to consider experiencing the wonders of the destination first-hand.
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The Outcome
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I sourced photos of the extravagant pink Belmond Mount Nelson Hotel, conducted research and wrote the blog post which covered the unique selling points of the luxury destination.
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Read the blog here.
More Blogs
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Follow any of the links below to browse some more blogs I have written in the past.
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I also write content and industry-related blogs on this site so feel free to visit the blog page too.
Capsol
Who are they?
The Capsol Group has a rich history that stretches back to 1996. Today, it is the market leader in Cape Town’s short-term holiday rental industry and is highly respected for its unrivalled knowledge, professionalism, and integrity.
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The Brief
To strike a balance between vivid description and factual information to persuade site visitors to consider booking the accommodations 19 on Blair and Belair Cottage.
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The Outcome
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I crafted the copy as requested, using metaphors and imagery that didn’t take away from the more functional qualities of each property. Please click on either of the links below to view the copy:
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SEO Copy
Due to the nature of SEO and how long it can be, I will simply list a few links you can follow to read some of the work I've done so far.
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